New Trends in Video Marketing – Fall 2017

September 14, 2017

Fall 2017: Video Becomes Social

With the introduction of Kloojj™, online video marketing will change significantly over the next six months. In this article, I will give you an insider view of the new strategies that you need to know.

First, let's explore the basic features of Kloojj™:

Kloojj™ allows users to clip only the segments of a video that matter to them.
They can also tag each clip. These tags create Amazon-style filters to help users easily find videos again.
Users can also share a Kloojj™ with friends to start a conversation on a specific piece of content.

Once you truly begin to understand these features, you will see how revolutionary this new technology will be for marketing.

To learn more about specific Kloojj™ features, visit http://influencer.kloojj.com/coming-soon/.

EXPECTED 'FALL 2017' VIDEO TRENDS:

1. YOUR VIDEOS WILL BECOME LONGER.

Because Kloojj™ allows users to create multiple clips inside each video, Kloojj™ transforms a single video into several points of interest.

You can create multiple Kloojjs™ inside your own video. You can then # tag each of these to indicate the type of content in that small clip. You can also share (or embed) each of these smaller clips to other social media platforms, allowing you to get more content use out of one video.

Also, when a user clicks on that shared clip, they will see that there is a full video for them to enjoy, or they can surf through all of the labeled clips.

Users can create their own Kloojjs™ inside any of your videos, meaning they will clip out and share/embed only the parts they enjoy.

2. ENGAGEMENT WILL BECOME EASIER AND MORE SPECIFIC.

Kloojj™ works on Youtube, Vimeo, Facebook, and on other videos throughout the internet. This now means that users can engage within your video, anywhere on the web.

Users can comment on and discuss only the parts that truly interest them. Therefore, you will be able to see more specifically what content does best at engaging the community.

3. INCREASED VIDEO LONGEVITY.

Because the tagging system makes it easier for users to find videos again, the longevity of your videos will increase.

4. IMPROVED VIDEO SEO AND SEARCHABILITY.

Each Kloojj™ and the comments/tags attached to it will become indexed by search engines, creating better SEO for your videos. The more Kloojjs™ and comments, the better chances your video will have of being ranked. In addition, when users search for specific terms that have been Kloojjed™ they will find the specific clip inside of a video that discusses that term, instead of the whole video.

WHAT DOES THIS MEAN FOR YOU?

Kloojj™ means that the 'shorter is better' video strategy that everyone has been using is dead. You no longer have to waste time making and editing multiple short videos. Kloojj™ will allow you to publish longer content, while allowing users to more easily find only the specific content they want.

YOUR NEW STRATEGIES:

Create longer content that can be shared in smaller segments. This should ease your budget and allow for a more robust view of your company.
Create multiple Kloojjs™ inside of your videos to improve SEO and encourage viewer interaction on specific parts.
Use the comments to engage with your viewers and answer specific questions.
Use the Kloojj™ tags and the sidebar to segment your content for easier viewing. Use captivating tags and comments to encourage users to explore deeper into your video.