From intimate gatherings to 700-person charity galas, Seven on Seven develops, markets, and executes events designed to create buzz, support strategic goals, and leave a lasting impression. Donna Haugen brings more than 30 years of event-planning expertise in design, spatial planning, and logistics.
I built the full Claws & Paws identity, then designed and planned Ramshackle, a community block party that doubled as the grand opening. Every touchpoint carried the brand:
The result: a packed, joyful grand opening where the whole town met the brand and left carrying a piece of it home.
The insight: that year, a study showed people were increasingly choosing dogs over having children. So instead of marketing the new townhouse community toward kids, I flipped it: these are homes for your dog.
The idea: I sponsored the Arizona Animal Welfare League (a dog rescue) and shot the grand-opening promo as a tour of the townhome from the perspective of a newly adopted shelter dog entering his new home.
The engine: local businesses donated every raffle prize. In exchange, each sponsor promoted the grand opening on their own social media and put flyers up in their shops around town, and I promoted them across all of my channels. Everything was donated, and free promotion flowed in both directions, all pointed at a good cause.
The result: a warm, well-attended, successful grand opening, and a community that felt good about showing up.
The full photo set and event design (invites, posters, eblasts, signage) lives in the design gallery.
More brand activations, events, and photography at shelbyhaugen.com.
The best gatherings don't happen alone. Alongside the events, I build the sponsorship and partnership strategy that powers them, connecting brands with overlapping audiences and a shared cause.
The strongest partnerships are not random name swaps. They connect businesses with overlapping audiences, complementary resources, or a shared objective. Each participant contributes something valuable, and each gains access, visibility, credibility, or opportunity in return.
A partnership should never depend on vague exposure. I structure collaborations around a clear exchange of value, defined responsibilities, and a shared outcome. Everyone promotes everyone, everyone contributes something real, and everyone has a reason to make it work.
The Legion of Beasts Games was a live fitness competition held in Scottsdale, Arizona at the Westworld Equidome, September 2 to 4, 2017. I built the sponsorship and partnership strategy behind it, pairing the event with a national fitness brand and a veterans' charity.
For the 38 North grand opening, I built a community campaign around a shared cause. Local businesses promoted the event for free while it supported the Arizona Animal Welfare League & SPCA (charity partner), and it raised over $2,500 for the rescue. Read the full 38 North story →
