MARKETING
SERVICE ESTIMATES
These are only estimates. I will customize each package upon discussing additional details with you.
About Shelby:
I am a marketing strategist with a degree in Business and Marketing from SMU with vast experience spanning from owning and managing a medical facility to planning large scale events for my marketing agency clients as part of comprehensive marketing plan creation and implementation.
I now focus on helping businesses grow through tailored marketing solutions, including strategic planning, website development, paid advertising, social media management, branding, content creation, event planning, and professional photography.
Meet Donna:
For event planning, I also have Donna Haugen on my team, bringing 30+ years of experience in event planning and execution, from intimate personal gatherings to 700-person charity galas. She is an expert in design, spatial planning, and logistics, ensuring seamless event coordination. She is available to assist with the events we discussed, helping to make them a success!
Marketing & Branding Consulting
- Define brand identity (mission, values, and unique selling points)
- Create a professional logo and brand color palette
- Create a professional logo
- Develop variations of the logo (full version, icon-only, and text-based)
- Design a cohesive brand style guide (fonts, colors, and visual elements)
- Develop a brand voice and messaging strategy
- Develop look & feel for social media and website that is cohesive with aesthetics of the physical store
- Deliverable: Brand standards (color palette, fonts, imagery guidelines)
DELIVERABLE: Document
PRICE: Branding & Logo $3500
- Customer segmentation (age, income, lifestyle, pet ownership habits) - Identify target audience segments (pet owners, pet parents, high-end vs. budget-friendly services, locals, second home owners, large/small dogs, pets vs working dogs)
- Identify marketing strategies to target each segment
- Research competitors and market positioning
- Develop a launch marketing plan with timelines
- Set marketing goals and key performance indicators (KPIs)
- Create a budget for marketing efforts
- Develop a strategy for marketing channels, discounts/offers, loyalty, messaging, etc.
- Seasonal discounts, collaboration opportunities, etc.
- Identify online & local marketing channels & suggest best strategy
- Word of Mouth & referral strategies
Messaging Strategy:
- Insights on how to differentiate from competitors
- Customer pain points and how your services solve them
- Key messaging for website, ads, and marketing materials specific to each segment
DELIVERABLE: Document
PRICE: $4500 Flat Rate
"MARKETING" is not just social media. It also includes... online, local, print, and more!
Digital & Online Marketing Channels
- Website & SEO – Optimized site, blogs, landing pages, and local SEO
- Social Media Marketing – Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest
- Email Marketing – Newsletters, promotions, automated campaigns
- Paid Advertising – Google Ads, Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads
- Content Marketing – Blogs, videos, infographics, case studies
- Influencer Marketing – Collaborations with social media influencers
- Affiliate Marketing – Partner programs and referral commissions
- Online Directories & Listings – Google My Business, Yelp, industry directories
- Webinars & Virtual Events – Online workshops, live Q&As
- Podcast Advertising & Sponsorships – Guest appearances and branded ads
- E-commerce & Marketplace Marketing – Amazon, Etsy, eBay, local online shops
- Mobile Marketing – SMS campaigns, mobile apps, push notifications
Local & Traditional Marketing Channels
- Print Advertising – Newspapers, magazines, trade publications
- Radio & Podcast Advertising – Local stations, industry podcasts
- Television & Streaming Ads – Local TV commercials, OTT streaming ads
- Billboards & Outdoor Advertising – Bus stops, transit ads, vehicle wraps
- Direct Mail Campaigns – Postcards, flyers, catalogs
- Community Sponsorships – Local sports teams, charity events
- Networking & Business Partnerships – Local business collaborations, referral programs
- Event Marketing – Trade shows, expos, business grand openings
- Guerilla Marketing – Flash mobs, viral stunts, grassroots promotions
- Public Relations & Press Releases – Media coverage, local news features
- Flyer & Poster Distribution – Community centers, coffee shops, bulletin boards
- In-Store & Point-of-Sale Promotions – Exclusive in-store offers, customer appreciation events
Social Media Services
- Business & Social Media Audit
- Establish content pillars (educational posts, promotions, behind-the-scenes, customer testimonials)
- Develop a Content Strategy & Content Calendar (Consistency & Engagement Planning)
- Development of content themes (educational, promotional, behind-the-scenes, UGC, etc.)
- Recommendations for captions, hashtags, and call-to-actions (CTAs) based on research
- Plan engagement strategy (responding to comments, interacting with local businesses, running polls, responding to messages)
- Define KPIs and alignment with broader business goals (brand awareness, lead generation, customer loyalty)
- Influencer & Partnership Strategy (Expanding Reach Through Collaborations)
- Identify local pet influencers and businesses for collaborations **
- Target Audience & Buyer Persona Development (Reaching the Right Customers)
- Identify customer pain points and how content can address them
- Engagement tactics tailored to your audience
- Develop custom strategies for each platform
- Posting frequency and content recommendations per platform
- Develop templates, samples
- Guidelines & recommendations for stories
- Engagement & Community Growth Strategy (Building Relationships & Loyalty)
- Tactics for increasing likes, comments, and shares
- Growth-oriented engagement checklist (when and how to interact with followers) **
- Customer service guidelines for responding to DMs and comments
- Strategies for leveraging user-generated content (UGC)
- Collaboration ideas (giveaways, brand partnerships, affiliate programs)
- Outreach templates for connecting with influencers
- Plan to encourage customer content generation
Includes:
- 2 hour Discovery Meeting
- 2 hours of Strategy Discussion & revisions after first draft
DELIVERABLE: Document
PRICE: $4500 Flat Rate
- Create a business account with professional bio, contact information, and website link
- Upload high-quality profile picture (logo) and highlight covers
- Develop and post high-quality initial content (professional photos, videos, and graphics)
- Optimize Instagram Stories and Highlights to showcase services
- Create a Facebook business page with complete contact details, location, and services listed
- Create and upload branded profile and cover images
- Set up automatic responses for inquiries
- Invite friends, family, and local community members to like the page
- Plan and schedule initial posts to establish online presence
- Connect to website
SERVICE: Implementation/Set Up
PRICE: $1200 Flat Rate
- Setup post scheduler
- Develop professional content (photos, videos, infographics, captions, hashtags)
- Train staff on posting stories and timely content
- Collaborate with staff to generate content
- Follow content calendar for consistent posting and audience engagement
- Provide growth-oriented engagement
- Engagement strategy (hashtags, responding to comments, influencer collaborations)
PRICE: $600-3500/mo
Price dependent on posting frequency, level of content generation needed, and amount of graphic design needed.
Marketing Services
- Build a professional, aesthetic website with clear service offerings, pricing, and contact information
- Optimize the website for basic SEO (local keywords like “pet grooming in Clayton”)
- Performance tracking & analytics setup
- Ensure website is mobile-friendly
DELIVERABLE: Website
PRICE: $4500+
This includes:
- Responsive design for desktop and mobile using WordPress
- Up to 4 pages, content, design, no custom/advanced integrations (e.g., booking systems, e-commerce)
- Basic SEO
- Integration of basic functionalities (e.g., contact form, gallery, etc.).
- No advanced features indicated at this time (e.g., e-commerce, booking systems) as determined in the discovery phase.
- Client pays for security and hosting, etc.
- Two revisions
+ Additional pages can be added after initial design proposal at a rate of $1500 per page for basic content generation and design.
+ Additional changes at hourly rate
+ Additional scope can be priced per project
- Edit and update your existing website with a new aesthetic
- Provide a clear service offerings, pricing, and contact information
- Ensure website design is mobile-friendly
DELIVERABLE: Website
PRICE: $3500+
This includes:
- Responsive design for desktop and mobile using WordPress, Wix, or Squarespace
- Up to 4 pages, content, design, no custom/advanced integrations (e.g., booking systems, e-commerce)
- Integration of basic functionalities (e.g., contact form, gallery, etc.).
- No advanced features indicated at this time (e.g., e-commerce, booking systems) as determined in the discovery phase.
- Client pays for security and hosting, etc.
- Two revisions
- Does not include website setup (analytics, hosting, etc) or SEO
- Does not include new branding guide - this is a separate service
+ Additional pages can be added after initial design proposal at a rate of $1500 per page for basic content generation and design.
+ Additional changes at hourly rate
+ Additional scope can be priced per project
EDDM, route and demographic research and strategy (hourly or included in strategy package)
Mailer Design, per project price or hourly
Once brand standards are established, ongoing graphic design is needed for various business resources to create a consistent look and feel.
- Brand Identity – Logo, color palette, typography
- Social Media Graphics – Posts, stories, ads
- Marketing Materials – Flyers, posters, mailers
- Business Stationery – Business cards, letterheads
- Brochures & Info Sheets – Service and product details
- Event Signage – Banners, signage, promotional materials
- Email & Presentation Templates – Newsletters, proposals
- Website & Digital Assets – Banners, product images
DELIVERABLE: Individual Projects
PRICE: Per Item or hourly
- Google Ads and Facebook/Instagram Ads strategy
- Instagram Ads strategy
- Target audience selection for best results
- Ad creatives and copywriting
- Seasonal promotions & special offer campaigns
SERVICE: Ongoing
PRICE: Monthly
- Set up and optimize Google My Business (GMB) with correct business info and photos
- Encourage happy customers to leave positive reviews on Google and Yelp (develop strategy)
- This must be managed and kept up to date with pictures, reviews (reputation management), hours, etc.
- Optional: List business on pet-focused directories like Rover, Bark, or PetSmart’s partner services
SERVICE: Implementation
PRICE: $950 Flat Rate
Point-of-Sale/Booking (POS/CMS) Research & Setup (IMPLEMENTATION)
Research & implement an online booking system for easy scheduling
Develop strategy (and/or implement) loyalty program, text reminders, offers/discounts, etc.
- Compare options for ease of use, pricing, and features (POS,CRM, CMS)
- Integrate POS with email marketing and loyalty programs
- Develop strategy
& Email, Loyalty Program, and Text Notifications
- Set up an email marketing platform (Mailchimp, Klaviyo, Constant Contact - or it will be integrated into booking system)
- Create an automated welcome email series for new customers
- Develop a loyalty rewards program to encourage repeat business
- Implement a text message notification system for appointment reminders and promotions
- Collect and organize customer contact information for targeted campaigns
PRICE: Flat rate for research and setup, hourly for ongoing changes or updates
- Develop an in-store experience plan (customer greeting, service flow, and checkout)
- Offer referral incentives for customers who bring in new clients
- Create a satisfaction survey to gather feedback and improve services
- Develop seasonal promotions or themed grooming packages
- Offer retail products (pet shampoos, brushes, collars) for an additional revenue stream
- Encourage reviews & testimonials
- Encourage content creation from customers
- Referral program creation (reward loyal customers for bringing in friends)
- Customer satisfaction surveys & feedback loops
DELIVERABLE: Document
Implementation available
- Partner with local pet stores, vets, dog trainers, and shelters for cross-promotions
- Sponsor or participate in local pet-friendly events and festivals
- Create a “Pet of the Month” feature for social media engagement
- Offer discounts for rescue pet owners or first-time customers
DELIVERABLE: Document
Implementation available
Fixed Pricing for Recurring or Project-Based Services
I offer flat-rate packages that provide clear deliverables at predictable costs for projects with a clear scope.
Prices and packages are listed above.
Everything will be customized based on your needs.
Retainers for Ongoing Work & Strategy
For businesses needing long-term marketing support & strategic consulting, a retainer provides priority access to services at a predictable monthly rate.
Monthly Retainer for Strategy & Small Projects: $2,500/month (Services itemized based on the hourly rate structure below) This allows you to ask me questions about strategy or send over small projects such as graphic design, promotion setup, etc. I can price by the hour or per project before starting. Once the $2500 is used, hourly pricing continues.
Monthly Social Media Management → $600-2,500/month (Content creation, scheduling, engagement, analytics)
Full-Service Monthly Marketing Management (All Inclusive) → $6,500/month (Includes social media, email marketing, content creation, and strategic oversight of all marketing efforts - Donna's event planning services are not included)
Retainers ensure ongoing marketing support, strategic planning, and execution without needing to renegotiate pricing each month.
Hourly Rates – Tiered Pricing Based on Value & Complexity
Pricing is structured based on the level of expertise, strategy, and effort required for each task.
Strategic Consulting (High-Value, Expertise-Driven Work)
Includes: Marketing strategy development, brand positioning, business growth planning, competitive analysis, and high-level consulting.
Rate: $175/hour
Event Planning & Strategy (High-Value, Expertise-Driven Work)
Includes: Event concept development, venue selection strategy, budgeting, vendor negotiations, sponsorship acquisition, branding integration, and high-level event logistics planning.
Rate: $200/hour (Donna) | Rate: $175/hour (Shelby)
Implementation & Execution (Mid-Level Marketing Services)
Includes: Social media management, content creation, paid advertising management, email marketing execution, website updates, and graphic design.
Rate: $125/hour
Administrative & Low-Level Tasks (Basic Execution)
Includes: Data entry, post scheduling, minor content edits, and administrative tasks.
Rate: $75/hour (Tasks can be outsourced while I provide oversight and management to ensure efficiency and accuracy.)
This tiered approach ensures that high-impact work is priced accordingly, while routine tasks are optimized for efficiency.
Invoices will be issued every two weeks with a detailed, itemized breakdown of hours worked, categorized by service type (e.g., strategic consulting, implementation, administrative tasks). This transparent approach ensures clarity, accountability, and a clear understanding of the work completed. Payments will be due upon receipt, and any additional project-related expenses will be outlined separately.
HOURLY CATEGORY DETAILS:
Focuses on improving business operations, financial performance, and strategic growth.
High-Value Strategy & Consulting (Premium Rates)
- Business development strategy
- Process improvement & efficiency analysis
- Market research & competitor analysis
- Financial forecasting & budgeting strategy
- Pricing strategy & revenue model development
- Growth strategy (expansion, partnerships, scaling)
- Crisis management & risk assessment
- Organizational restructuring & leadership consulting
- Business model innovation
Mid-Level Implementation & Execution
- Creating business plans & pitch decks
- Setting up operational processes & workflows
- Employee training & development programs
- SOP (Standard Operating Procedures) documentation
- KPI (Key Performance Indicator) development & tracking
Low-Level Administrative Tasks (Consider Outsourcing)
- Business registration & compliance assistance
- Basic bookkeeping & expense tracking
- Data entry & report generation
Focuses on helping businesses improve their marketing strategies and campaigns.
High-Value Strategy & Consulting
- Brand positioning & messaging strategy
- Customer persona & target audience analysis
- Marketing funnel development & optimization
- Multi-channel marketing strategy
- Digital advertising strategy (Google Ads, social media ads)
- Lead generation & conversion optimization
- SEO & content marketing strategy
- PR & media outreach planning
Mid-Level Implementation & Execution
- Setting up & managing ad campaigns (Facebook, Google, LinkedIn Ads)
- Keyword research & SEO implementation
- Email marketing campaigns & automation
- A/B testing & marketing analytics reporting
- CRM setup & marketing automation
Low-Level Administrative Tasks
- Uploading & scheduling marketing content
- Data analysis & reporting preparation
- List building for email marketing
Focuses on growing and engaging audiences across social platforms
High-Value Strategy & Consulting
- Social media strategy & content calendar planning
- Community engagement & growth strategy
- Paid social ad strategy (Facebook, Instagram, TikTok, LinkedIn)
Mid-Level Implementation & Execution
- Content creation (graphics, captions, hashtag research)
- Social media posting & scheduling
- Influencer outreach & collaborations
- Engagement & community management
Low-Level Administrative Tasks
- Data collection & social media analytics reporting
- Resizing images for different platforms
- Uploading & organizing content in folders
Focuses on coordinating, managing, and executing events, both in-person and virtual.
High-Value Strategy & Consulting
- Event concept development & experience design
- Venue selection & contract negotiation
- Sponsorship & partnership strategy
- Budgeting & cost optimization strategy
Mid-Level Implementation & Execution
- Vendor coordination (caterers, entertainment, AV teams)
- Event marketing & promotion strategy
- Registration & guest list management
- Run-of-show planning & execution
- Event setup & on-site coordination
- Virtual event production & tech setup
Low-Level Administrative Tasks
- Email communication & follow-ups with vendors
- Printing & organizing event materials
- Sending event reminders & confirmations
Event Planning
Portfolio: SHELBYHAUGEN.COM || @shelbyhaugenevents
Event Planning Service Tiers
Tier 1: Event Planning & Strategy (High-Level Planning & Marketing Support – No Logistics or Vendor Management)
Event concept development & strategy
Marketing plan & promotional strategy
Social media & digital marketing implementation
Graphic design for invites, signage, branding, and promotional materials
Coordination of press releases & media outreach
Shelby Only
Hourly, with a $2500 minimum
Tier 2: Planning & Vendor Coordination (Includes Marketing + Vendor Sourcing & Coordination – No On-Site Logistics)
Everything in Tier 1
Décor concept development & recommendations
Food & beverage vendor research and identification
Rental vendor identification (tables, chairs, linens, lighting, etc.)
Does NOT include: Vendor negotiation, permitting, parking, logistics, waste management, security, or day-of execution.
Shelby & Donna
Hourly, with a $3500 minimum
Tier 3: Full-Service Event Planning & Day-of Coordination (End-to-End Event Management & On-Site Execution)
Everything in Tier 1 & Tier 2
Full event timeline & logistics management
Venue & permit coordination
Parking & transportation planning
Security & waste management plan
On-site vendor management & setup supervision
Guest check-in, crowd control, and event flow execution
Troubleshooting & last-minute adjustments
Donna (lead) & Shelby
Hourly, with a $5000 minimum
(Pricing varies based on event size, location & complexity)
1. Event Planning & Strategy (Pre-Event Preparation)
- Define event objectives and goals
- Establish event budget and financial planning
- Develop a detailed event timeline and task list
- Select and secure an event date and venue
- Coordinate required permits and licenses (e.g., alcohol, food, noise, fire code compliance)
- Develop a risk management and contingency plan
2. Marketing & Promotion
- Create a marketing strategy to promote the event
- Develop branded invitations (digital & print)
- Set up RSVP and guest registration system
- Design and distribute promotional materials (flyers, posters, social media graphics)
- Coordinate press releases and media outreach
- Plan and execute social media campaigns
- Set up email marketing campaigns and reminders
- Organize paid advertising (Google Ads, social media promotions)
- Leverage influencer and community partnerships for additional exposure
3. Event Logistics & Coordination
- Develop a detailed run-of-show and event itinerary
- Manage and oversee vendor selection and contracts (caterers, rental companies, security, etc.)
- Coordinate venue setup and breakdown schedule
- Confirm all necessary equipment (AV, lighting, tables, chairs, staging, etc.)
- Organize transportation and parking solutions
- Establish sanitation and waste management plans
- Secure event insurance coverage if required
- Arrange accessibility accommodations for guests with disabilities
4. Signage & Branding
- Design and install branded signage (banners, wayfinding, welcome signs)
- Create on-site promotional materials (brochures, business cards, branded giveaways)
- Ensure cohesive branding across all event touchpoints
5. Invitations & Guest Management
- Create a guest list and VIP invitation plan
- Send digital or print invitations
- Track RSVPs and follow-up confirmations
- Prepare check-in and registration procedures
- Provide guest lanyards, wristbands, or badges if necessary
6. Décor & Ambience
- Design event theme and aesthetic
- Coordinate with florists, decorators, and rental companies
- Arrange lighting, staging, and seating layout
- Plan for branded table settings, linens, and other visual elements
7. Food & Beverage
- Select and coordinate catering services
- Arrange menu selection and dietary accommodations
- Ensure beverage service compliance (liquor licensing if applicable)
- Organize food service logistics (buffet, plated, food stations)
- Manage staffing for servers and bartenders
8. Vendors & Partner Coordination
- Identify and contract with vendors for rentals, entertainment, food, and décor
- Schedule vendor setup and breakdown times
- Confirm vendor insurance and licensing requirements
- Manage vendor payments and final confirmations
9. Parking & Transportation
- Secure parking permits and designated parking areas
- Arrange shuttle services if necessary
- Develop directional signage and parking instructions
- Ensure ride-sharing drop-off and pick-up locations are accessible
10. Sanitation & Waste Management
- Arrange for portable restrooms or confirm on-site facilities
- Schedule trash collection and waste disposal services
- Ensure compliance with health and safety regulations
11. Entertainment & Activities
- Book and coordinate entertainment (live music, DJs, guest speakers, performers)
- Plan interactive activities or demonstrations
- Schedule ribbon-cutting or special announcements
- Organize giveaways, raffles, or promotional contests
12. Security & Safety
- Hire security personnel if necessary
- Ensure fire and emergency exit plans are in place
- Confirm first aid and medical response availability
- Establish crowd control measures for high-traffic areas
13. Day-of Coordination & Execution
- Oversee vendor setup and ensure everything is in place
- Manage check-in and guest reception
- Serve as the main point of contact for vendors, staff, and VIPs
- Troubleshoot any last-minute issues or emergencies
- Maintain event schedule and ensure smooth flow of activities
- Oversee event breakdown and cleanup
14. Post-Event Wrap-Up & Follow-Up
- Send thank-you emails to guests, sponsors, and vendors
- Gather and review event feedback and attendee surveys
- Assess event performance and key takeaways
- Process final payments and vendor invoices
- Conduct a post-event debrief and document lessons learned
This structured approach ensures a seamless, well-organized grand opening that enhances brand reputation, engages attendees, and maximizes promotional opportunities. Let me know if you’d like a detailed proposal or customized planning package!
Why hire a consultant?
Hiring a consultant offers higher ROI, specialized expertise, flexibility, and scalability compared to a full-time employee, saving you the overhead of salary and benefits while delivering top-tier marketing strategies. My pricing reflects the complexity, expertise, and value of each task, ensuring you get the most impactful solutions that drive results for your business.